4 Design Principles Experts Recommend Using in Rental Properties

If your rental property isn't making money like it used to, the problem might not be the market. Outdated or overly personalized design choices can make potential tenants walk away before they even schedule a showing. Fortunately, a few expert-backed design principles can transform your space into a tenant magnet that stays rented and profitable.
1. Offer a Neutral Blank Canvas
You might love that deep teal accent wall or the custom wallpaper in the dining room, but potential renters want to envision their own belongings in the space. Bold personal choices can actually work against you because quality tenants are looking for a place they can make their own.
"Everyone who rents your property wants to transform it into their idea of home. That is only possible if you offer them a blank canvas,” says Realty Management Associates, Inc. “It means that the moment you have added the fundamental elements of the design, you should stop."
However, the blank canvas you provide must be nicely done and properly maintained. "If your place isn't showing its best, a good prospect's impression will probably be negative,” explains Harrisburg Property Management Group, which manages over 2,000 properties across Central Pennsylvania. “Good renters will 'judge a book by its cover' with your rental property, because they're going to seek the same standards in their home that they exemplify themselves."
2. Invest in Durable Materials
Rental units take a beating over time, making durability just as important as aesthetics when you're selecting finishes and furnishings. Consider:
- Countertops: Quartz creates a high-end impression and is easy to maintain. Your tenants can spill coffee or wine without causing permanent damage.
- Performance fabrics: If you're offering furnished or partially furnished rentals, skip the delicate linens and opt for stain-resistant performance fabrics that can handle real life.
- Resilient flooring: Luxury vinyl plank flooring mimics hardwood but withstands scratches, moisture and heavy foot traffic.
“Always use outdoor area rugs in a rental project, even indoors,” advises designer Sandra Asdourian. “They are better made for lots of wear and tear." Smart material choices mean fewer repair calls, lower replacement costs and easier turnovers between tenants.
3. Maximize Available Storage
Ample storage is important for tenants, yet many landlords overlook this simple upgrade. If your rental property isn't making money the way you hoped, consider whether the lack of storage is turning away prospects who have nowhere to put their belongings.
“Incorporate clever storage solutions such as built-in shelving, under-bed storage, or multi-functional furniture,” advises Design + Implementation Group. “This not only adds value to the property but also helps tenants keep the space organized and clutter-free.”
A well-organized closet with double rods and shelving costs relatively little to install but signals to tenants that you've thought about their daily needs. Attention to detail can be the difference between a quick rental and months of vacancy.
4. Upgrade Lighting and Window Treatments
Lighting can completely transform the mood and perceived size of any space. A good lighting upgrade might include:
- Swapping out harsh bulbs: Replace builder-grade fluorescent or cool-toned bulbs with warm, ambient lighting to make the space feel welcoming.
- Adding mood lighting for ambience: Layer floor lamps and table lamps in living areas to create depth and make spaces feel more inviting and livable.
- Installing smart window treatments: Choose options that offer privacy while still letting natural light filter through. Renters want to feel secure without living in a cave.
Beyond Design Strategies
You've painted the walls neutral, upgraded the countertops and added plenty of storage. But if your rental property isn't making money even after these improvements, it's time to look beyond design. For example, consistent maintenance keeps tenants happy and protects your investment over the long haul. If you prefer a hands-off approach to your rental properties, maintaining consistent maintenance is often easier to set up when working with a property management company.
“By working with a property management company, you gain access to an entire network of vetted contractors for all necessary repairs, frequently at a much lower cost than you might be able to secure on your own,” notes Harrisburg Property Management Group.
Beyond contractor access, professional property managers can help reduce vacancy periods through effective property promotion. Experts use targeted marketing strategies to reach your ideal tenants, helping your property earn money rather than cost money by standing empty.
Setting rent at the right price point for your local market is also essential. Undercharging means missing out on income, but overcharging can discourage tenants and lengthen vacancy periods. “A recently renovated or well-maintained property can command a higher rent,” explains Harrisburg Property Management Group. Professionals with in-depth local market knowledge can advise you on which design upgrades or new amenities will appeal to the right demographic and help your property stand out.
Maximize Your Rental Investment
If your rental property isn't making money the way it should, going back to basic design principles may help. Add a robust maintenance program and professional property management support, and your rental can remain competitive and profitable for years to come.

















